This is designed to perform six types of corporate social initiatives:
Corporate philanthropy: company donations to charity, including cash, goods, and services, sometimes via a corporate foundation
Community volunteering: Company-Organized volunteer activities, sometimes while an employee receives pay for pro-bono work on behalf of a non-profit organization
Socially responsible business practices: ethically produced products that appeal to a customer segment
Cause promotions and activism: company-funded advocacy campaigns
Cause-related marketing: donations to charity based on product sales
Corporate social marketing: company-funded behavior-change campaigns.
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.